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2022
Canada Revenue Agency
Every Dollar Counts is a federal public service campaign whose objective is to
enhance the CRA’s reputation as a trusted, fair, and helpful organization while also
motivating people to do their taxes.
enhance the CRA’s reputation as a trusted, fair, and helpful organization while also
motivating people to do their taxes.
Commercial

Every Dollar Counts is a federal public service campaign whose objective is to
enhance the CRA’s reputation as a trusted, fair, and helpful organization while also
motivating people to do their taxes.
enhance the CRA’s reputation as a trusted, fair, and helpful organization while also
motivating people to do their taxes.
2019
3M Automotive Aftermarket Division
3M is an innovation company that continually strives for solutions to the increasing demands of modern automobile paint systems and repair techniques.
Commercial

3M is an innovation company that continually strives for solutions to the increasing demands of modern automobile paint systems and repair techniques.
2018
Canadian Automobile Association (CAA)
Usually, when you think of the Canadian Automobile Association (CAA), what springs to mind is car trouble: emergency roadside assistance and free towing, not tropical vacations. When larger companies offer a diversity of products or services, sometimes a campaign is needed to raise brand awareness for other arms of the company.
Commercial

Usually, when you think of the Canadian Automobile Association (CAA), what springs to mind is car trouble: emergency roadside assistance and free towing, not tropical vacations. When larger companies offer a diversity of products or services, sometimes a campaign is needed to raise brand awareness for other arms of the company.
2021 - 2023
Agriculture and Agri-Food Canada (AAFC)
The Canada Brand portal was created in 2006 to support the promotional efforts of Canadian food producers in the international market. This common strategy and set of tools were aimed at raising the profile of Canadian food producers and differentiating Canada from other competing food-supplying countries such as Australia, New Zealand, and Norway.
Commercial

The Canada Brand portal was created in 2006 to support the promotional efforts of Canadian food producers in the international market. This common strategy and set of tools were aimed at raising the profile of Canadian food producers and differentiating Canada from other competing food-supplying countries such as Australia, New Zealand, and Norway.
2020
Finance Canada
In March of 2020, Finance Canada needed to get the word out quickly that newly created financial support programs were available to Canadians in the wake of the initial lockdowns that resulted from the COVID-19 global pandemic. The COVID-19 Economic Response Plan was well-received by Canadians.
Commercial

In March of 2020, Finance Canada needed to get the word out quickly that newly created financial support programs were available to Canadians in the wake of the initial lockdowns that resulted from the COVID-19 global pandemic. The COVID-19 Economic Response Plan was well-received by Canadians.
2021
Employment and Social Development Canada (ESDC)
In the coming years, Canada will face a skilled-labour shortage as the number of tradespeople approaching retirement outpaces the number of new apprentices entering the workforce. Our Trading Places campaign for Employment and Social Development Canada (ESDC) sought to bridge this divide and fortify the country’s economy for the future by encouraging more individuals to pursue careers in the skilled trades.
Commercial

In the coming years, Canada will face a skilled-labour shortage as the number of tradespeople approaching retirement outpaces the number of new apprentices entering the workforce. Our Trading Places campaign for Employment and Social Development Canada (ESDC) sought to bridge this divide and fortify the country’s economy for the future by encouraging more individuals to pursue careers in the skilled trades.
2015
LEDVANCE/SYLVANIA
The direct client for this campaign was SYLVANIA, though the marketing funds were supplied by Canadian Tire through a business development agreement. SYLVANIA holds a large share of the Canadian automotive lighting market because several cars come factory-equipped with their lighting systems.
Commercial

The direct client for this campaign was SYLVANIA, though the marketing funds were supplied by Canadian Tire through a business development agreement. SYLVANIA holds a large share of the Canadian automotive lighting market because several cars come factory-equipped with their lighting systems.
2021-2023
Department of National Defence (DND)
Recruitment has become a major focus of the Canadian Armed Forces (CAF) as they continue to support both national and international interests through military activities.
Commercial

Recruitment has become a major focus of the Canadian Armed Forces (CAF) as they continue to support both national and international interests through military activities.