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Recruitment has become a major focus of the Canadian Armed Forces (CAF) as they continue to support both national and international interests through military activities.

The direct client for this campaign was SYLVANIA, though the marketing funds were supplied by Canadian Tire through a business development agreement. SYLVANIA holds a large share of the Canadian automotive lighting market because several cars come factory-equipped with their lighting systems.

In the coming years, Canada will face a skilled-labour shortage as the number of tradespeople approaching retirement outpaces the number of new apprentices entering the workforce. Our Trading Places campaign for Employment and Social Development Canada (ESDC) sought to bridge this divide and fortify the country’s economy for the future by encouraging more individuals to pursue careers in the skilled trades.

In March of 2020, Finance Canada needed to get the word out quickly that newly created financial support programs were available to Canadians in the wake of the initial lockdowns that resulted from the COVID-19 global pandemic. The COVID-19 Economic Response Plan was well-received by Canadians.

The Canada Brand portal was created in 2006 to support the promotional efforts of Canadian food producers in the international market. This common strategy and set of tools were aimed at raising the profile of Canadian food producers and differentiating Canada from other competing food-supplying countries such as Australia, New Zealand, and Norway.

Usually, when you think of the Canadian Automobile Association (CAA), what springs to mind is car trouble: emergency roadside assistance and free towing, not tropical vacations. When larger companies offer a diversity of products or services, sometimes a campaign is needed to raise brand awareness for other arms of the company.

3M is an innovation company that continually strives for solutions to the increasing demands of modern automobile paint systems and repair techniques.

Every Dollar Counts is a federal public service campaign whose objective is to
enhance the CRA’s reputation as a trusted, fair, and helpful organization while also
motivating people to do their taxes.