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Recruitment has become a major focus of the Canadian Armed Forces (CAF) as they continue to support both national and international interests through military activities.

Feast and the Canada Revenue Agency launched the Be Scam Smart escape room, a hands-on educational initiative designed to raise awareness of scams targeting Canadians.

Canada is on the brink of a skilled-labour shortage, with retiring tradespeople outnumbering new apprentices. To tackle this challenge, our marketing and advertising campaign for Employment and Social Development Canada (ESDC) aimed to inspire a new generation to pursue careers in skilled trades—strengthening the workforce and securing the country’s economic future.

SYLVANIA, a trusted leader in automotive lighting, partnered with Canadian Tire to fuel a campaign aimed at shifting consumer behavior. While SYLVANIA dominates the Canadian market with factory-installed lighting systems, many consumers opt for basic replacements instead of upgrading to premium options. This campaign set out to inspire drivers to elevate their choices and experience superior lighting performance.

3M is an innovation company that continually strives for solutions to the increasing demands of modern automobile paint systems and repair techniques.

In March of 2020, Finance Canada needed to get the word out quickly that newly created financial support programs were available to Canadians in the wake of the initial lockdowns that resulted from the COVID-19 global pandemic. The COVID-19 Economic Response Plan was well-received by Canadians.

When most people think of the Canadian Automobile Association (CAA), they envision emergency roadside assistance, not sun-soaked vacations. But CAA offers much more, including comprehensive travel services. To expand this perception and engage a younger audience, we launched the Fly, Float, and Explore campaign, an immersive experience designed to showcase CAA as a premier travel partner. By harnessing cutting-edge technology and storytelling, we transported audiences to the Bahamas through 360-degree video, giving them a glimpse of the ultimate tropical getaway.

The Canada Brand portal was created in 2006 to support the promotional efforts of Canadian food producers in the international market. This common strategy and set of tools were aimed at raising the profile of Canadian food producers and differentiating Canada from other competing food-supplying countries such as Australia, New Zealand, and Norway.

The Every Dollar Counts campaign was designed to reshape how Canadians view tax season while strengthening the Canada Revenue Agency’s (CRA) reputation as a trusted and helpful institution.