Recruitment has become a major focus of the Canadian Armed Forces (CAF) as they continue to support both national and international interests through military activities.

The Every Dollar Counts campaign was designed to reshape how Canadians view tax season while strengthening the Canada Revenue Agency’s (CRA) reputation as a trusted and helpful institution.

Canada is on the brink of a skilled-labour shortage, with retiring tradespeople outnumbering new apprentices. To tackle this challenge, our marketing and advertising campaign for Employment and Social Development Canada (ESDC) aimed to inspire a new generation to pursue careers in skilled trades—strengthening the workforce and securing the country’s economic future.

In March of 2020, Finance Canada needed to get the word out quickly that newly created financial support programs were available to Canadians in the wake of the initial lockdowns that resulted from the COVID-19 global pandemic. The COVID-19 Economic Response Plan was well-received by Canadians.